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Privacy Policy

AspenLuxuryVacationRentals.com (“Aspen Luxury Vacation Rentals”) respects the privacy of our online visitors. As a general policy, we do not anonymously collect personal data from visitors to our web site, though we may use “cookie” technology to gather non-personal information from visitors. This is standard practice on the web. We use the information gathered by cookies to improve your visit to our site, among other things. We also may collect aggregate information about our visitors. For example, we may track the total number of web site visitors in a particular period.

In general, when you visit our websites and access information, you remain anonymous. AspenLuxuryVacationRentals.com may collect personally identifiable information — that is, your name, address and email — when you voluntarily subscribe to a service offered by AspenLuxuryVacationRentals.com. Any personally identifiable information you provide is used solely by AspenLuxuryVacationRentals.com or other companies who are involved in the operation of this web site. AspenLuxuryVacationRentals.com does not sell this information to third parties, though we may share aggregated non-personal information with advertisers on our site.

However, we will disclose personal information when required by law, in response to any demand by law enforcement or other appropriate government authorities, or if the personal information is pertinent in a legal proceeding or court action.

Whenever you provide sensitive information (for example, a credit card number to make a purchase), we take reasonable steps to protect it. We also take reasonable security measures to protect your personal information in storage. Credit card numbers are used only for payment processing and are not retained for marketing purposes. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new rental homes or services, or changes to this privacy policy. You can access and update your personal information, including changing your subscriptions to our email newsletters and opting out of receiving email about our services, by emailing us at info@aspenluxuryvacationrentals.com

Google Analytics

We use “Google Analytics” to collect information about use of this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.

If you choose, you can opt out by turning off cookies in the preferences settings in your web browser. For more information on Google Analytics, please visit Google Analytics and on Cookie usage visit Google Analytics Cookie Usage on Websites:

Google AdWords Remarketing

We use Google AdWords Remarketing to advertise Aspen Luxury Vacation Rentals across the Internet, in particular on the Google Display Network. AdWords remarketing will display ads to you based on what parts of the Aspen Luxury Vacation Rentals website you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that “this person visited a particular page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

If you do not wish to see ads from Aspen Luxury Vacation Rentals, you can opt out by visiting Google’s Ads Settings or for third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Note that we reserve the right to change this policy at any time, so you should check this page periodically for any changes. Also note that our websites may provide links to third-party sites. Since we do not control those websites, we encourage you to review the privacy policies of these third-party sites.